The Ford Bronco is a model line of sport utility vehicles manufactured and marketed by Ford. The first SUV model developed by the company, five generations of the Bronco were sold from the 1966 to 1996 model years; a sixth generation of the model line is an upcoming vehicle to be sold for the 2021 model year. The nameplate has been used on other Ford SUVs, including the 1984-1990 Ford Bronco II compact SUV and the Ford Bronco Sport compact CUV.
Originally developed as a compact off-road vehicle using its own chassis, the Bronco initially competed against the Jeep CJ-5 and International Harvester Scout. For 1978, Ford enlarged the Bronco, making it a short-wheelbase version of the F-Series pickup truck; the full-size Bronco competed against the Chevrolet K5 Blazer and Dodge Ramcharger.
Following a decline in demand for large two-door SUVs, Ford discontinued the Bronco after the 1996 model year, replacing it with the four-door Ford Expedition (and the larger Ford Excursion). After a 25-year hiatus, the sixth-generation Bronco is a mid-size SUV for the first time, competing directly against the Jeep Wrangler as both a two-door and a four-door convertible.